Dealers self terminal marketing road.docVIP

 PAGE \* MERGEFORMAT 16 Dealers self terminal marketing road 2012, when the author in Linyi when market research, we see Linyi and wine along the line opened five wine stores, and from the facade decor and location point of view, are very good. Currently, the wine line is extended to establish the 13 wine stores, after several years of operation, its size and volume from the potential is obvious. World famous brand marketing expert Larry.Light said: ‘With the market is more important than having the factory, has control of the retail market is the market in the true sense.’ So there is a direct-to-consumer terminal group, compete in the market is very important. In fact, many dealers have already started and begin self-built terminal piece! Direct methods that take to join the franchise mode and self-built terminal stores, aimed at winning control of the terminal market dealers think the hotel channel, Shang difficult, too much pressure. Moreover, the influence of the liquor industry environment, Many brands this year in the traditional sales channels have slipped badly, in order to overcome adversity, many dealers are also trying to make a new direction. To sum up, a new direction focused on two aspects, one going up into the production areas of products and achieve the freedom of its own brands or products, put himself promoted to the manufacturers, there is a walk down their own to build the terminal, direct control, by contrast, the terminal building their own security and return on investment to be better, to a certain extent also ease the problem of virtual dealer, can greatly improve the development of a good dealer security and stability to survive profit. So there is a certain resource dealers are beginning to self terminal, in response to their dilemma faced by traditional channels. Unconsciously, the liquor industry self-built terminal has become a trend! Case Study: wine chain scale of Luoyang King City rum In Luoyang, King City file