Dealers should not be fishing in 10 fish.docVIP

 PAGE \* MERGEFORMAT 10 Dealers should not be fishing in 10 ‘fish’ If the river channel metaphor, likened the product flow of the river to channel the profits of all aspects of the metaphor of the fish in the water, then the dealer to earn a profit, in the end to the upstream (manufacturer) ‘Lao Yu’, or to the downstream (network) ‘fishing’? Reality which, due to lack of business management, business staff negligence and dereliction of duty, as well as dealers eager to seek profits, resulting in easy to fall into the upper reaches of the majority of dealers ‘fishing for a’ the errors, can not form healthy profit dealers model, eventually leading to the market very passive. Through observation, businesses need a high degree of vigilance the following 10 ‘Fish’: The first fish: the promotion costs of closure benefit Phenomenon: When the factory according to market needs, develop a series of marketing strategies and cost of support, the dealers will not be able to force all of the cost to use the market. Such as: a biscuit for enterprises to ‘independent package’ new products to market needs, in a market 20% of the sample package (printed with ‘for sale’ words) delivery of the program, the market dealers are half of the sample package without authorization will be split into ‘casual cake ‘for sale, To carry out the remainder of the terminal delivery. Consequences: the promotion of enterprise development programs and cost of support is to rapidly open up the market against competitors, and if the dealers will support the costs of direct closure or a disguised closure, will result in a significant discount in the implementation of policy, thus the lack of market impact, the final caused by manufacturers criticized for spending too, the market not see output, dealers did not earn more money. The second fish: false benefit costs Phenomenon: the dealer the different types of costs of false profits, such as business-chiu into the store fees, Standees fees, exhi