Dealer Integration- Why can not become the main character factory-.docVIP

 PAGE \* MERGEFORMAT 7 Dealer Integration: Why can not become the main character factory? Manufacturers and terminal operators in the growing integration of the reality of getting more powerful, the dealer community in the integration of this intermediate is no longer just the discussion of trends, but also real survival. ‘2 E Lang to Chi Yang, or the sheep into a sheep dressed in wolf fur, or to become as ferocious as a lion sheep, or goats could not escape the fate of being eaten! ‘ Therefore, the dealer tried to up the downstream development, and occupy more of the value chain in circulation link, unfortunately, such a successful dealer too little. Because the terminal operation and retail marketing, and distributors essentially different from the traditional business, so we see more is that many self-built terminal distributor fell on the ‘balance crisis’ on. Because the brand operation and production management, and distributors is essentially different from the traditional business, so we see a lot of dealers up to buy plants sadly out. The face of the upstream and downstream of the extrusion, in the face up the increasing difficulty of the downstream expansion, more and more dealers added to the ‘joint’ or ‘integration’ ranks. However, manufacturers also seem depressed at this time: A lot of dealers ready to make trouble, many other distributors or joint quickly through the integration of big, in such circumstances, the factory left unchecked, will gradually lose the natural channels of influence and control . Forced to stop? Manufacturers do not like that power. Dealers Why can not integrate? Why should listen to manufacturers? So we could not stop! Since I can not stop, and that manufacturers can not be used as characters to ‘show’ a disguised form through channel integration, the channel in their hands firmly in control of heart do? The same can not: Because the integration of thinking manufacturers and distributors have a direct conflict