Dealer how to shape their own brands-.docVIP

 PAGE \* MERGEFORMAT 10 Dealer how to shape their own brands? Moderator: Wang Xin-Hong Invited guests: Mengniu Dairy Co., Ltd. Shanghai Jiang-Hong ‘Jade Dragon’ OEM manufacturer of high-Ying Li Jie Xia marketing people Difficult cases Guests consultation Buy-out, OEM does not mean that building brand Moderator: First of all welcome all friends appear on ‘China Sugar Clinic’, which we discuss the theme: dealer how to shape their own brands? Dealers transformation is the recent hot topic within the industry, distributors, dealers build their own brand is an important part in transition. First, the definition of ‘dealer to shape their own brand’ concept. A few years ago, buyout, OEM business in the wine industry, wind and water, some people think that engaging in a buy or OEM product is doing brand, you know What do you think of this? Gao Ying: People often products and brand tightly tied together, because they felt the brand is doing product, it must have buy-out or do OEM. The OEM and the buyout is not what dealers are doing a random, without a strong economic strength, network resources and industry knowledge is very difficult to start. It can be said to do OEM business is a dealer buy out and build their own brand of a road, but not all, dealers should be implemented in the final positioning service marketing up. Li Jie Xia: We need an entirely new concept for the dealer location. Traditionally, has been positioned from the perspective of manufacturers distributors - manufacturers products, distribution channels, that the dealer is purchasing low-cost, high-priced to sell, in order to make the difference and the survival of business organizations. The new concept requires us to dealers for the center position - to provide distribution and other marketing services organizations, distributors, through marketing products are no longer profitable, but for the upstream manufacturers and downstream retailers to provide marketing services to a profit. Vis