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Dealers should have new consciousness by
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Dealers should have new consciousness by
FMCG distributor in today has had basically good-bye “shopkeeper” era, most of all vehicle sales or sale in the use of intensive farming and the market to do “active” do marketing. More big brands to do more doubly fine, high frequency pre-and a return terminal personnel are basically doing the work. to a certain extent, the attitude of the specification guidelines, but also more new dealers under the new situation awareness and recognition, combined with the factory to implement and explore the new forms of competition, the trend to join a large course, there are many experienced the “shopkeeper” “large circulation”, “wholesale trade” of the old dealers, many with age, getting big, earned profits not so, thought not fully transformed. Do not pay attention, do not agree with some of the attitude of some of the new operating model and approach in the reluctance of the “do” with, the operation led to many brands because of differences in implementation and regional distributors to create the effect on the market is very different. Not just the attitude of the strategy, a lot of new ways do not work, in many cases the dealer does not really do so, many dealers do not really agree with the ideology and promote. the idea of #8203;#8203;the new dealers some of this should go beyond ideas and the factory pattern, running in front of their own, should take the initiative, serious thinking and timely follow-up status of the market, so their run steeper point. Case Playback: A market dealers do tread the FMCG distribution industry has already had eight years, not well educated, but in that year by virtue of outstanding courage and break at the end, was a well-known brand of functional drinks do the regional distribution of the product before Several past to seize the opportunity, there are distribution of dumped goods can easily “count the money.” With the current explosion of brands, many products are i
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