DFC Pharmaceutical Marketing tripartite win.docVIP

 PAGE \* MERGEFORMAT 5 DFC Pharmaceutical Marketing tripartite win The face of an increasing number of drugs and time fewer and fewer doctors per patient wants to know: how to get the best help? Recently, the United States, InfoMedics () companies try to the treatment of patients with feedback compiled the report to their doctors. These data directly from patients by providing doctors with a convenient, timely and effective assistance, thereby enhancing the patient’s therapeutic effect. This is the DFC (direct-from-consumer) marketing, which can meet patients, doctors and business needs, in order to achieve the pharmaceutical market ‘three win’ situation. 1, patients win ‘health’ According to the traditional doctor-patient model: The patient first went to hospital for medical diagnosis, prescribing, and then retrieve it to leave. Under normal circumstances, if the doctor does not hear the patient’s adverse reflection, he will conclude on prescription drugs has produced a role, the patient’s condition should have a definite turn for the better. However, do not in fact the case. Patients may be due to economic reasons, but have not in a hospital designated prices, dispensary; may also arise in the process of medication side effects, had to stop medication, turn to see a second doctor, or simply self-diagnosis and treatment. InfoMedics company has created a set of physician-patient interaction contact system (ITS). Patients by fax, log on Internet sites, toll-free telephone or fill out the questionnaire feedback from their symptoms the way to defuse the situation, treatment satisfaction, medication convenience, quality of life data, and then the system will automatically integrate these data into a report forwarded to a prescription doctors to help them assess and improve prescribing decisions. Survey showed that nearly Qi Cheng patients willing to have their own therapeutic and economic situation and other information available to the prescribing doctor; a