Dialogue with Philip Kotler - be careful restructuring of marketing fracture zone.docVIP

 PAGE \* MERGEFORMAT 3 Dialogue with Philip Kotler - be careful restructuring of marketing fracture zone ‘I very much hope that after listening to my course after only one day, they can be through the marketing doctoral degree examinations. ‘10 On 24, Shanghai Grand Hyatt conference room, hundreds of Chinese marketing manager marketing masters figure in the world, Dr. Philip Kotler in his opening remarks so conceited laughter. Possible? All eyes were watching the podium a tall old man. Kotler leisurely to say: ‘As the new changes in the market and the times, every five years, there will be a lot of new content there. ‘Most of the audience under the multinational corporations and local enterprises in the theory and practical experience of the marketing manager, who touched on this issue deeper than Kotler. China’s 50 million marketing officer, at the moment most want to hear is that the market power of distributors on the horizon beyond the manufacturer’s trend will evolve. ‘They are now the boss,’ Kotler simple words used to describe a distributor and manufacturer relationships. He believes that manufacturers and the relationship between the distribution network should be full co-operation, rather than as action films like hot confrontation, control, and anti-control. China’s current industry news directly to reveal their background, in many areas, such as household appliances, lead to excessive competition, excess capacity, when the apparent oversupply of products on the market, when, growing up certainly a strong point of sale terminals are subject to manufacturers eager to get rid of the situation, so that vendors of the between the control and anti-control of the game is imperative. Kotler also acknowledged that because the distributor closer to the market, therefore, the traditional manufacturers and retailers, distributors relations are changed, the power of retailers and distributors to gradually show more than the manufacturer growth. He mention