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Do customers subtraction
PAGE \* MERGEFORMAT 13
Do customers subtraction
‘Brother, this year we finally only loss of the! ‘Yang come to the phone said happily. This is the January 23, 2005, from his last cry on the company’s heavy losses, separated by only a year.
Yang to Heilongjiang Province, general manager of HTC materials, the company was founded six years ago, the main products are bentonite clay, is a steel casting and an essential raw material for fertilizer production. Their products have been sold in six years are good, but it has been losing money.
As a downstream product, to large enterprises supply too much competition, there is no profit. Supply to small businesses, loans can not guarantee it is easy to fall into ‘debt default’. ‘Our products, low-tech, relatively low barriers to entry also, so long as the rich who are able to do. A few years ago our market is large, but because too much attention to customers, so we have been at a loss’. Yang is. Beginning last year, they began to targeted customers to choose, no credit, goods on credit, nothing removed. Would rather not sell products, can no longer deal with them. No credit customers, you have delivered it to him, he did not give you the money. Those really good customers, they are sometimes unable to pronounce the goods, which led to a vicious cycle situation.
As for reputable clients, who, through their technical staff to guide customers on how a more rational and efficient use of raw materials, to help customers save cost, thus more stable co-operation between the two sides.
HTC has finally ended this year’s losses, and realize after-tax profit of 1.60 million, ‘For me the loss of six years, small businesses, this 1.6 million hard-won’. Yang to have felt the excitement from the Tingtongli.
Grasping ‘rich’ client’s reasons for
For the enterprises, 80% of the profits from 20% of the core customers, these core customers in a certain sense, supporting the business operations. The other 80% of the customers may gi
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