Do not bribe your customers.docVIP

 PAGE \* MERGEFORMAT 5 Do not bribe your customers Has been the development of a high-sounding way, such as discounts, rebate, give coupons, once spread like wild grass everywhere. But it can also be harmful. This theory sounds very interesting: If you bargain and do enough advertising - in other words, bribe potential customers - and then you can increase sales, expand market share, increase your earnings. However, buying market share, acquisition of a company is like, as is often only short-sighted move - it detracts from rather than increasing your brand value. ‘Loyalty to the effect of’ an author of the book Frederick Qixi De pointed out: ‘This is certainly a company struggling road. This is the worst customers are the best way to these customers from the beginning fickle and disloyal. ‘ Once your opponent also discounted his own trick responded, you just earned a new customer is likely to go to him. Most insurance - and most expensive - increase your total sales method is to persuade your existing customers to buy more products. But few have a real compensation system to encourage employees to please their existing customers. Large sums of money are sent to the rope in the hands of new customer sales, rather than to those who have been forgotten after-sales customer service personnel are busy. To break this theory is USAA. This house is located in the city of San Antonio financial services company primarily by retired generals and colonels were operating. USAA’s main mission is to provide insurance for officers and their families - the service they have done a very outstanding, envy. The company by its policy makers owned by its business has already covered 95% of the active duty U.S. military officers. How such a market share? But USAA has an important issue, its market is narrowing. In 1995 the appointment of the United States only 17,600 officers, 22,000 more than in 1990 declined. But despite USAA’s customer base is shrinking, while the company con