Dopod cell phone or PDA-.docVIP

 PAGE \* MERGEFORMAT 10 Dopod cell phone or PDA? August 22, 2002 launch of the Dopod 686 is a combination of a mobile phone, PDA, and PC features new products. Although backed by 3C (Computer, Communications and Consumer Electronics) Pioneer banner, but as a caught product, its success will depend largely on just the right product positioning. Dopod positioning Product positioning is ‘What is the product’ began. The introduction of a new product, we first want to tell consumers what the product is that this is a kind of belonging to what kind of product category, that category positioning. Followed by product market positioning, including product feature requests, pricing decisions and goals of the user’s choice, etc., in short, is to decide the new product features to highlight the function, while the price of this feature is also supported by objective Users willing to accept. In accordance with Jack Trout’s view, the introduction of new products and create new product categories when the name is not the best program, the best way is to segment an existing product category. This new product is very easy to get consumers to understand, and therefore easily cut into the existing markets. Dopod features point of view, its easy to achieve nothing less than the type of location: mobile phone, PDA, PC. From the import of ‘you suspect this is the phone? - Do not doubt, dopod686 to subvert the mainstream mobile phone cutting-edge ‘,’ your cell phone can see the movie? - Dopod686 mobile phones in the home theater ‘,’ can see the film business phone ‘,’ Windows do understand your cell phone? - Dopod686 in the mobile phone Pocket PC ‘,’ your cell phone can do access the Internet ‘Up to now take this chance to film’ Hero ‘overwhelming publicity to’ phone a hero ‘can be seen that Dopod is located in’ mobile phone ‘products. Why, then, Dopod willing to self-Phi ‘mobile phone’ coat it? First, abandon the PC location, the reason is easy to understand. Because in terms