Do you really understand the market share-.docVIP

 PAGE \* MERGEFORMAT 3 Do you really understand the market share? Market share is very simple? At first hearing it seems the market is very simple, not that ‘I / (I have them)’ do? Yes, on the surface is that simple. But the question is sometimes very difficult for us to answer the following questions: First of all, they are who? Who is your competitor does? As I teach marketing management courses From EMKT. often referred to a question, Coca-Cola is a direct competitor for themselves? If you market definition is too broad, it will blur your focus, but also result in diffusion of resources. If the definition is too narrow and will miss a number of market opportunities, but will also cause a lot of potential threats, such as putting all their eggs in one basket danger. Second, we price according to what the amount of market size? Ex-factory prices of suppliers and consumers in retail stores purchase price? How to calculate the average price? Is to use arithmetic averaging method or the weighted average method? Oh, listen to me say this, you are not suddenly feel as if the market is not easy? What is the market share? Market share (market share) by a particular entity to explain the market share. Here you have a specific entity can be understood as a company. Usually we will be divided into units of market share, market share (ie, sales of share) and revenue market share. Units = units of market share, sales / number of the overall market size of Revenue market share = sales revenue / total sales revenue size (the amount of size) Unit market share reflects the change in sales, while revenue market share reflects the price of goods sold. As a marketing manager, sales targets have to put into market share. Because the market share that you can show the sales goal is to expand the market share of competitors, or competing to achieve. Therefore, the market share is an indicator of changes in the market for enterprise provide the basis for developing competi