Dopod VS Lenovo- Who will be the winner of the local mobile phone-.docVIP

 PAGE \* MERGEFORMAT 9 Dopod VS Lenovo: Who will be the winner of the local mobile phone? Lenovo’s mobile phone broke the Spring Festival news, a day to sell 10000. Lenovo recently announced third quarter results showed 05/06 fiscal year, Lenovo mobile phone business continued to maintain a rapid growth momentum in the third quarter sales of more than 1.9 million, sales exceeded 1.4 billion Hong Kong dollars, up 80 million dollar profit, sales than double the same period last year. Earlier in December last year, according to Sino Market Research data show that Lenovo’s mobile phones in December China’s overall market share has risen to 6.6% in the domestic mobile phone market, a comprehensive ranking fourth and domestic ranking. Lenovo’s mobile phone gratifying results, but the future is able to smooth the road? Where the Lenovo brand strategy In the past mode of thinking inside the brand belongs to the enterprise. Of course, from a legal point of view, this is not disputed the facts, but conversely, why should companies build brands? Enterprises to establish the brand’s aim is to make consumer products have a clear understanding and full of confidence and achieve the purpose of that card to buy. In other words, if the brand can not be left to consumers in a deep understanding of the brain, then, brand-building in the market competition becomes abnormal pale. So, consumers how to create a brand awareness? For example, Lenovo, what brand? Obviously, Lenovo computer brand, not a mobile phone brands. Lenovo has a computer in this category brand awareness, rather than mobile phones, but this does not hinder the development of mobile phones Lenovo, but the question is, how the association will be the most effective consumer awareness of Lenovo Lenovo Mobile transformed into the cognitive ? How to use the existing brand recognition advantage to re-build consumer awareness of Lenovo’s mobile phone brand, so that the real use of mobile phones Lenovo computer brand po