Double pot size and strength must be the root category the larger the value of.docVIP

 PAGE \* MERGEFORMAT 7 Double pot size and strength must be the root category the larger the value of To category-based perspective to think about Erguotou direction, is actually a new perspective, but also conform to the liquor industry’s future trends. Many people think that Erguotou is based in Beijing Jingwei culture exists a product that should be moving towards the national market can be described as difficult, I think this is a kind of cognitive limitations. Many years ago the north of consumers do not know what is herbal tea, but as Wong Lo Kat herbal tea market in the country’s unremitting operation and success of herbal tea is now popular throughout the country category. Therefore, enterprises should Erguotou category perspective and a high degree of consumers to think how to break the mental barriers to overcome market boundaries, opening up a new, broader market. Out of Beijing is not a dream Only from the current market environment, Double pot out of the Beijing market is not utopian, small package Red Star Double pot, the prevalence in the national market has been illustrated Erguotou has a strong customer base. Now, a national high-end liquor brands including Maotai, Wuliangye, Shuijingfang and the National Pits 1573 and other brands, cross-regional high-end brands are Yanghe Blue Classic, West Phoenix and so on, but the low-end liquor brand has a nationwide is a blank, most of the low-end liquor brands are restricted to a particular regional sales, which expanded outwards to Erguotou market offers opportunities and possibilities. It should be said, to a small package from a low-end, or cut into the low-end to the national market expansion is Erguotou enterprises can be considered in one direction. Of course, some people think that the moment the macro environment and market environment, the low-end liquor profits is low, is not conducive to large-scale for market expansion. I think the price is relatively low, small packaging products in the