Double pot how to do-.docVIP

 PAGE \* MERGEFORMAT 6 Double pot how to do? Erguotou, has served as a typical representative of the Fen liquor, and gradually formed a unique category of Erguotou, was once the city’s calling card in Beijing, but with the revival of old wines, Erguotou drifted further and further away. Erguotou the secondary rise in recent years, brought back some memories of the people, at first glance has gradually become a become a spectacular landscape. As an old deep-rooted category, Erguotou renowned across in a long time. Zhang Shengjun think in the eighties and 90 years with the change of the consumer population,, Erguotou a long period of time is reduced to the light a bottle of wine synonymous with the category gold plummeted. Have been rising until the Red Star Erguotou and niulanshan Erguotou category before they return to the perspective of consumers, and the emerging forces of the north an Erguotou from the context, the re-rise, one important reason is that the Red Star and niulanshan pinch frame, resulting in precisely because of their Siqia attracted the eye of this category is higher than ever before, and greatly promote the rapid rise of the category scale , accounting for the Beijing market low-end wine up to 90% market share, the capital itself truly princely. But the saying goes, Loc, too far from the current stage of development, if the Red Star, niulanshan continue to pinch shelf competition down, not only detrimental to the accumulation of their respective brands and of Erguotou category of development. Therefore, in Zhang Shengjun my view, Red Star, niulanshan need to compete with more personality, only the differences in development in order to own while the adults. Niulanshan PK Red Star contention without loss Orange Health Huainan orange, raw Huaibei trifoliate orange compared with the same strategy in different stages of the market and different role. Red Star, on behalf of brands as Erguotou niulanshan, although in recent years, the