Dragon hit like the fatal weakness of the mode of operation of the.docVIP

 PAGE \* MERGEFORMAT 10 Dragon hit like the fatal weakness of the mode of operation of the [Introduction] The upcoming competition, the highest criteria? Is the capital? Is the technology? Is the size? Is the credibility? Is the brand? Talent? Is product quality? Is a distribution channel? The retail terminal? ... ... Not! What is that? Consumers, precisely, is the possession of consumers! So, what would he go to share consumers? Rely on technology? Rely on reputation? Depend on the brand? Depend on quality? Rely on e-commerce? By distribution channel? Depend on the retail end? Rely on after-sales service? ... ... These factors of course, but they are just the surface of things, accurately speaking, they can not hold consumers, then the possession of consumers rely on ‘things’ do? She wants ... ... to the ‘what’, in another words is your (marketing) concept! Who can use this concept of the highest standards and ways of thinking quickly formulate a product / commodity distribution of the ‘rules of the game’, who is the biggest winner is the future! Marketing concept in the most essential core elements are: first to ‘discover’ the consumer needs and desires, and then their needs to ‘meet’ her needs and desires! ‘Discovery’ is the premise, ‘meet’ is a process, so that consumers are willing to go out and buy your product / commodity is ‘results’. ‘Discovery’ does not exist, no matter how hard you are behind the ‘factors’ will not bring much value and significance, or even to pay a heavy price. The needs and desires of consumers at different levels resulted in the discovery of the different levels of the marketing concept. As a western marketing concept (marketing concept) thought: ‘to achieve various objectives of the organization is the key to correctly determine the target market’s needs and desires, and more efficient than the competition and more favorable transmission of the target market to meet the expectations of what’, simply, is to determine the consum