Drug marketing process should pay attention to behavioral factors.docVIP

 PAGE \* MERGEFORMAT 10 Drug marketing process should pay attention to behavioral factors Paper Keywords: improper drug marketing act of false advertising Abstract: Drug unlike other commodities, it is good or bad about people’s lives and health. And many pharmaceutical sales were up in order to reap greater benefits, in the sales occurred during the use of unfair competition, false advertising, false pricing, forced sales and other bad behavior. Allowing pharmaceutical market confusion, lack of effective protection of consumer interests. Therefore, the pharmaceutical sales force only by constantly aware of their behavioral factors, and continuously improve the ethical standards of marketing in order to achieve long-term benefits of enterprises and society. Since China’s pharmaceutical market economy has just started a few years from this development, many of the laws and regulations have not yet quite perfect, so some pharmaceutical companies marketing ethics is still very weak, but also some of the behavior of pharmaceutical companies is also a serious breach of law and morality, the state and the more for more attention to drug companies in the marketing process should pay attention to behavioral factors. 1, drug marketing, the process should be noted that acts of unfair competition 1.1 to immoral way of acquiring competitors, intellectual property, trade secrets, etc. Many pharmaceutical companies to make their own drugs to better market, or in the market a better marketing and placement in the rival companies ‘investigators’ use of ‘industrial espionage’ illegal means to obtain the technical design, and even grab some also used the mark Notes and other illegal activities, which not only makes the interests of others without legal protection, more confusion and hindered the economic development of the pharmaceutical market. 1.2 cut-throat competition Enterprises are inseparable from the intra-industry competition. If we stand and the height of the e