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Drug store how to profit-
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Drug store how to profit?
First, drug store profitability analysis of three major issues facing the
1, two main policy challenges
Cosmetics sales limit problem: the second half of this year, the State Food and Drug Administration will begin to rectify the ‘Kin-font’, ‘consumption font’, ‘makeup font size’ in pharmacy sales, expressly provides that those types of products will not mix together and Drug Sales , the problem is serious, they will be eligible for cancellation of the corresponding operation until revoked ‘drug operation license’. The second policy challenge is the same in the second half, the State Food and Drug Administration will strengthen the regulation of pharmaceutical business activities, is strictly prohibited drug retail enterprises in any form, lease or transfer of the counter. Means that the legitimacy of cosmetics Zhuanmai Gui directly to be removed.
2, consumers receive problem
There is research data show that consumers are willing to, and went to pharmacies to buy cosmetics for less than 20%, that is, drug store how to solve the consumer problem is that its primary source the problem, if your cosmetics and cosmetic store, or differences in commercial ultra - not, then the consumers did not come to your store to purchase reasons.
3, the lack of a professional sales staff
Cosmetics are also part of a special class of daily chemical products, and drugs have a greater difference in the consumer mind and purchasing methods should vary, must possess the appropriate professional knowledge in order to sell well. Which is the short version of pharmacies.
2, the correct interpretation of drugs and drug store makeup
What is a drug store: I believe that a drugstore cosmetics sales in its total sales account for 15-50%, this drugstore can become a drug store, alas, only there are some drug store pharmacy sales category, When more than 50%, that is, there are drug stores sell cosmetics, and that the drug store in accor
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