Drug store- out of the fog.docVIP

 PAGE \* MERGEFORMAT 9 Drug store: out of the fog ‘Drug store’ is a misreading of China’s cosmetics market is one of the largest word. In 1998, the French cosmetic brand Vichy (Vichy) landing in China, since Chinese consumers have a ‘drug store’ concept. Since then, according to spring (Uriage), La Roche-Posay (LaRoche-Posay), Ya Yang (Avene), Kanebo (kanebo) and other brands have gradually come to China to join ‘drug store’ ranks. Through years of hard work, these brands as ‘healthy skin care products’, ‘adjuvant treatment of dermatological products’, ‘sensitive skin-specific products’ image gradually enjoys popular support, sought after by many Chinese consumers. With the international brand of ‘drug store’ concept into the Chinese at the same time, many Chinese companies have begun to Follower of fashion. Tong Ren Tang launched from a ‘peer Materia Medica’ series began, Kunming, Yunnan Rainbow, followed by introduction of a ‘Winona’ brand, Kunming Shenghuo Pharmaceutical Launches ‘12 mei’ medicine skin care products; Pien Tze Huang The launching of ‘Queen card’ with ‘Pien Tze Huang’ two skin-care brands; even Ma Ying-lung are out to black eye for eye cream. When either no one on the ‘drug store’ piece of ‘cheese’ great interest in place, shot ‘drug store’ banner, after a time the market disorderly, suddenly bustling. However, in this piece of excitement among the, if we calm down, will suddenly find that in the end what really is the ‘drug store’, in the end ‘that there is no drug store’, in the end what is ‘with Chinese characteristics, drug and beauty of the road’ All of these basic concepts are still full of fog. Therefore, we only clarify the China ‘drug store’ market, the most basic concepts and issues in order to break through heavy fog to calmly face of China’s ‘drug store’ is to process and this avenue. In the end what is true ‘drug store’? Final analysis, traceability, ‘drug store’ is very popular due to the international community as a concep