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Drug store operated four elements
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Drug store operated four elements
In recent years, drug store more and more attention within the industry, may arise from a desire for profit pharmacy may also be due to pharmacies for ‘community-zero difference’ as a positive response, regardless of how drug and beauty store in Dongying of the red seems to have touched the hearts of many pharmacy operators.
In my opinion, the current development trend of drug store remained at a relatively low level, and now often able to introduce VICHY, liaw spring, Ya Yang, according to spring, Europe and Crafts Bi-known brands such as drugs, as identified makeup shop signs, I believe that this is not a good sign. Business did not last long because the counter to operate the initiative in the manufacturer, the location is good, strong sales of large pharmacies, manufacturers let the point; pairs of drugstore sales in general, manufacturers not only to support small, and once sold well on the face Chegui risk. So the question becomes: Chegui manufacturers, and pharmacies how to do? Drug store can have a good development that the key is to solve this problem.
In fact, samples of learning in our eyes: The Watsons and Kang Shimei. They are also studying the Japanese drug store through the experience of developed, it is important that they now have their own set of operating systems. Of course, the Mainland drug store environment for the survival of the Watsons in Hong Kong or Taiwan is totally different, because women in Hong Kong and Taiwan have been cultivated to the pharmacy to buy cosmetics, consumer habits, and in the Mainland, such spending habits, and did not form. This is Watson’s transformation into the interior commodity retailer for personal reasons.
But Watson’s successful operation in the Mainland, we have developed drug store gave clear direction. Now, I would like to say that individual summary of four elements of drug store operations.
First, given the success of brand positioning
Dr
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