Drug store operators must have the conditions.docVIP

 PAGE \* MERGEFORMAT 6 Drug store operators must have the conditions As we all know, a new retail formats emerged, a new pharmacy format innovation, need to pay a certain price and, in time, to get rewards and success, this is what we usually call “tuition fees”, the opportunity at any time demand everywhere, when the drug store pharmacy as a new format appears, we need to observe and think carefully and continuously to explore, practice, and concluded, in order to successfully operate it well Drug stores, drug stores, as a new format, breaking the traditional pharmacy business way of thinking, but also broke the homogeneity of goods, import it is not only a knowledge management and business skills to develop and, more importantly, the drug store diversification is required to store pharmacies and the emergence of a profitable business model, its scope, including the drug store their professional breadth, depth, mode of operation, as well as drug and cosmetic products unique core competence is department stores, supermarkets, specialty stores can not match. So how should drug store operation? 1. Determine a good positioning of your drug store According to district and consumer groups, to determine that aspect of the skin must first be more professional and complete, only the positioning clearly, the combination of products will be easy, just clear the direction of the consumer culture, promotions can be targeted, so as long as six months training a year, the target consumer group slowly began to form. For example you want to do for college students drug and cosmetic, or for other high-ranking white-collar knowledge Jinling pink-collar women, housewives, or in general, or the staff to be , factory workers, their product quality, functional requirements are different points, at the outset of the drug and beauty products you can not meet all the needs of target groups, only select to store your biggest customer group, and slowly develop, gradually explore i