Drugs wear vest - the sorrow of the Chinese Pharmaceutical Industry.docVIP

 PAGE \* MERGEFORMAT 5 Drugs ‘wear vest’ - the sorrow of the Chinese Pharmaceutical Industry If you do not remember correctly, in 2000 CCTV Spring Festival Gala, the comedian Zhao Benshan and Song Dandan co-operation has filed a short piece also is convulsed with laughter - ‘part-time’, in which there is such a ‘name, then’: ‘small for gestational age, and I know you wear vests! ‘. This sentence is said to make the year 2000 vest apparel business owners to lose in a bitter, can not sell the vest! However, today I am not on the apparel industry to assess the impact of the skit, but to take the ‘name, then’ pay attention to pay attention to China’s pharmaceutical industry in a very worrying phenomenon drugs ‘wear vest’! So, what is the drug ‘wear vest’ do? Simply put, is that pharmaceutical companies to generic drugs to replace the one trade name or registered an ‘appropriate’ trademarks, the latter as a new drug to bubbling and sales. People do not understand the truth of the case according to the price of drugs purchased, while the service was to go on and they have been commonplace in the old medicine. Drugs ‘wear vests’ work generally have to undergo such a process: the first step, ‘Cha Hukou’. A look at their own businesses to allow the production of drugs in the end the number of species out of its 11 listed; the second step, ‘to do medical examination’. Take a look at the products can produce a market opportunity, stand up toss about what kind of ads, select the column; the third step, ‘tailor-made’. According to the corresponding product features, target consumer for making a fit of the vest from a resounding trade names or registered trademarks; fourth step, ‘issued weapons’. Wear End ‘vest’, you need to cook up a ‘new’ treatment of theory as a ‘new’ listing of weapons, so that consumers from the ‘theory’ on convincing. The fifth step, ‘set off’. A large number of ads for ‘vest general’ paving the way all the way victory to victory! ! A few typical