Drugs are listed and market operation mode of the planning case.docVIP

 PAGE \* MERGEFORMAT 21 Drugs are listed and market operation mode of the planning case I am on the three-chen Cartoon Group and Hunan and pharmaceutical launched in 2004 a joint operation of the planning of pharmaceuticals market. Taking into account the dramatic nature of generic competition, the case focused on the planning of the following aspects: 1, innovative planning - how to invest the least, the most rapid way to enter the market, to the wind at night, Run a silent realm; improve enterprise visibility and drugs in the market share. 2, replicability - the need for medical supplies for the nationwide post-marketing, publicity of this feature, the case will be applicable to the majority of the market operation, with portability and repetitive operational. 3, integrated marketing - make full use of your company’s existing resources, such as marketing network, media, and reputation and marketing mix to play overall advantages of resources and effectiveness. 4, plan consumer-oriented, product-oriented. 1, planning purposes: Through the current pharmaceutical market research, business analysis of ecological and strategic environment, can form a set of appropriate drugs to promote your company’s listing of operational and planning decision-making loop, to in practice and guide the market, establish a good brand for the enterprise at the same time, the implementation of profitability, thereby expanding the enterprise’s economic backing to achieve sustainable development of enterprises. Second, the market situation analysis: 1, the macro aspects of environmental analysis: intensified competition in the pharmaceutical industry to develop to the present low-cost storm, pharmacy monopoly supermarket chain operator, such as parity pharmacies Nanchang, Jiangxi, Hunan people big pharmacies, Baisha Group, Dr. Jin Shalao and so on, are walking a national chain purchasing management, factory orders, Zhi Ji pharmaceutical market, to reduce the period of this low