Drugs from the pharmacy service concept to see price competition in the retail market.docVIP

 PAGE \* MERGEFORMAT 14 Drugs from the pharmacy service concept to see price competition in the retail market Paper Keywords: pharmacy services to the retail market the concept of price competition in pharmaceuticals Abstract: Objective: To compete in the market for retail pharmacies to provide reference methods: analysis of the concept of customer satisfaction and customer delivered value theory, to explore ways to improve the customer delivered value and Conclusion: Reducing the price of money is only pharmacies to improve customer satisfaction a variety of methods, a comprehensive analysis of pharmacy should be the factors that affect the customer delivered value, make the right marketing decisions. Currently, the pharmacy business has low profit era, pharmaceutical retail market “price war” to break the existing market equilibrium, the direct result of the pharmacy’s profit levels drop, which makes the pharmacy’s survival and development are threatened. Therefore, the pharmacy What kind of service based on the concept to guide their business practices to improve their profitability and competitiveness of the pharmaceutical retail market is intense in the current competitive situation is an urgent need to solve the problem. This paper, to make a study. 1 Based on the concept of customer satisfaction, pharmacy services Any behavior is always subject to a service business idea or awareness of the impact and control, this service advocates, service-minded and sense of service is called service concept. Service concept is the basic guiding service activities, is the corporate mission and purpose of specific expression, but also the responsibility of business services and objectives. Pharmacies in the fierce market competition, survival and development, it must be customer-centric, careful study and analysis of the demand characteristics of pharmacy customers, providing services to meet customer needs, thereby enabling customers to