Easily defended the bundling.docVIP

 PAGE \* MERGEFORMAT 6 Easily defended the ‘bundling’ Bundling generally refers to selling products motivate other high-margin product sales of non-best-selling acts. In order to drive sales of higher margin products, often resort to selling prices are down, as a drive sales of higher margin products in order to achieve its overall profit-maximizing purposes. For the productive enterprises for the promotion of new products, but also regarded as a ‘free ride’ marketing strategy, through the dealer tie-in sales of new products sold behavior. In practice, operations, many companies new product is through this strategy, completing important pre-promotion, to obtain market share. However, bundling is not more than can be the key to its success and failures have a lot of cases, the key on how to operate and control, if control of well, you can speed through the bundling of new products to market faster, and ultimately the real success to start the market. On the contrary, can easily cause the market ‘cooked rice’, and even lead to market wiped out, here we compare through two case studies: Bo is a dairy, regional director of Henan Province, Liu Bo sales over the past year has been a good performance has been among the best. In fact, Bo’s sales strategy is very simple, that is, single-minded take the best-selling certain well-known ham market bandwagon, Bo every city, we do specifically to find the dealer or a ham field distribution or two dealers, because these Dealers selling ham market through a mature network, Bo greater profits for these dealers. Admission to stores under the dealer’s sales by the percentage will be deducted directly from the loan, dealer enthusiasm is high, and thus, Liu Bo through distributors, to bring their own bags of milk sales. Time soon, Bo found there is another one of a dairy company in Henan apply the same approach, walking the same route Bo is also bundled through distributors, to dealers more profitable than some, Bo decided to