Economic crisis on the impact of fast moving consumer goods business and Strategy.docVIP

 PAGE \* MERGEFORMAT 6 Economic crisis on the impact of fast moving consumer goods business and Strategy At present, no matter who you’re talking about in September 2008 after the fast moving consumer goods market situation, the conclusion is not optimistic; it is unpredictable, slow, and depression. This means that the economic crisis has come to all walks of life will face more severe challenges. Let’s take a look at the current market performance are the following: Market performance 1: raw materials prices, small manufacturers quickly return to market low-price shocks. Market performance 2: Conventional path the second groups of business the original pick-up 50, now only receiving goods 20. Reduce the fear of raw materials into products, a loss to a price reduction. (Conventional path to buy or not to buy up the phenomenon of more serious) the second groups of small retail stores accept the goods, with a total distribution of goods to send to send a car could not finish, do not want out of the bus. (Client computing short-term costs) Market Performance 3: Industry on behalf of, the manager did not go to the countryside, a separate client to play Choi reported cargo section, using the company put the cost to encourage customers to Yahuo. Market Performance 4: customers, industry, lack of confidence on behalf of their own products, always feeling is not the product quality problems, consumer spending appears metastasis. Market Performance 5: Performance of conventional channels, to customers under increasing pressure in consumer spending weak. Market Performance 6: the operation of special access customers in sales in 2007 compared with the smooth. Market Performance 7: No. 1 brand belonging to the regional market, sales are stable compared with 2007. According to the performance of the market, sales should take what strategy? Personal view is that: The most important thing is to maintain the sense of confidence is more important than the cost; the s