Earthquake Marketing- PR operations for the first second.docVIP

 PAGE \* MERGEFORMAT 3 Earthquake Marketing: PR operations for the first second May 12 Wenchuan earthquake occurred. Moment of crisis, donate money and materials to pass the first time to show corporate social responsibility, many companies issued their own public relations partners such instructions. However, the old drunk would like to remind that the earthquake must adhere to the principle of marketing is that the first action, public relations and second, Do not leave the impression SHOW. Earlier, the Chinese were the first public condemnation of the Carrefour to donate 2 million. The afternoon of May 12, when the Wenchuan disaster, Carrefour immediately ordered five stores located in Chengdu to the disaster emergency donation of tents, blankets and other relief items. At the same time informed the headquarters in France. Carrefour International Foundation then decided to donate RMB to China in the affected areas matching basis. Carrefour to grab the first opportunities, which have just been public relations, and baptism, is still in the tense state of combat readiness, not unrelated. There is a Mengniu, after the earthquake, donations 2 million package (worth 5.2 million yuan) of milk to the people of disaster areas, the first time the milk delivered to the hands of the people of disaster areas. A lucky hit with the recent price increases in a variety of foods have Dangkou Er, Mengniu milk and other milk drinks compete to lower prices, and this has coincided with the earthquake disaster, a lucky hit with a pricing strategy to Mengniu’s public love the image of extra points do not less. China Unicom is the most humane. I remember a few years ago there was engaged in恶搞 short ‘CDMA, today you throw it? ‘Enumerating the evils of China Unicom bad signal. However, this will be the limelight CDMA Chengdu Military Region, earthquake relief headquarters of Wenchuan County on the 15th to drop the city mobile devices, including military Unicom’s CDMA mobile phon