Effervescent series of products to promote alternative.docVIP

 PAGE \* MERGEFORMAT 11 Effervescent series of products to promote alternative The subject title is different, what is the alternative? Here that the alternative is the product of an alternative in the promotion of propaganda, rather than alternative products. Last year, I had contacts and had planned a series of effervescent calcium tablets, because it is effervescent series of calcium, its competing products I put them into two blocks: 1. Calcium series of competing products, the main competitive products are HaYao Sixth Factory in the lid cover of East St. Gaitianli, the United States mine-dimensional Yue Li calcium, Wyeth Caltrate D and other products. 2. Effervescent range of competing products, as long as the Aodong VC effervescent tablets, effervescent tablets VC Shanghai Roche, Germany odd good Vittorio, these products are the VC series of effervescent products, real competition is only ‘bubble Teng ‘rather than the product itself. The product itself is very innovative, is the only one currently on the market that contains VB1 of calcium tablets, and only a series of effervescent calcium tablets, and obtained the national invention patent, because the market is pre-start the market for financial reasons, so does not take into account the ads, I took over the former only done in a number of on-site free trial activity, but the market reflects the effect is not obvious. How do all of the calcium tablets and effervescent range of products stand out? If these products directly and Ying Peng, certainly does not work, there is no such charges. Calcium product that has been operating basically come into vogue, effervescent products, though novel, but most are both plants. I According to traditional medicine and health products in the planning, combined with the product features and selling points, made a bold alternative channel for promotion. Overall planning sub-products and channels for two aspects. Product planning: the mechanism used by the mechanism