Eight strategies to enhance the brand.docVIP

 PAGE \* MERGEFORMAT 3 Eight strategies to enhance the brand We all know that purports to brand rapid growth, rapid increase in brand awareness is a basic requirement, how quickly to increase brand awareness here? The following eight strategies will give you a multiplier effect: 1. So that the brand name of a loud Exaggeration to say that taking a good name will have a multiplier effect, Sony is the best example. Japan’s Sony Corporation of Tokyo in communications technology company formerly known as the English translation for ‘TokyoTelecommunicationsEngineeringCompany’, Akio Morita discovered that the name is very pleasant to the ear, seems to be tongue-twister, it decided to rename the company. His search of the dictionary, has no intention of being seen in the Latin ‘souns’ word, its meaning is ‘sound’. At that time in Japan, some people have smart kids called ‘sonny’, or ‘happy kid’. ‘sonny’ and the Latin root ‘souns’ are quite similar, are optimistic about the happy meaning. However, ‘sonny’ the word in accordance with the Japanese spelling of the Roman word ‘sohn-nee’ homonyms, which means losing money. Pass the repeated letters removed, turned into a ‘Sony’ (Sony). The name of the feature is not in any language the true meaning, and pronunciation are the same, both easy to remember, but also expressed the need for the meaning of the designer - reflect the products and audio-related. In addition, ‘Sony’ word is written in the Latin alphabet, in many countries people have thought it was from the national language. This will improve the ‘Sony’ awareness of product would benefit from easy access to identification. ‘SONY’ naming could be considered classics, and similar are Coca-Cola, Lenovo, Master Kang, wow哈哈 so. Can be seen that a fit with the brand name loud, is named principles. 2. Vivid branding image design A unified brand image design is conducive to consumer brand memory, can be obtained within the time faster consumer awareness, brand image o