ERP Market- full range of distribution channels is the King.docVIP

 PAGE \* MERGEFORMAT 4 ERP Market: full range of distribution channels is the King According to research data released by IDC, estimated that in 2008 the global ERP market will reach around 35 billion U.S. dollars, while China’s ERP market will reach 550 million U.S. dollars. In 2005, the Chinese ERP market, staged a fast-changing struggle, individual vendors are targeting small and medium enterprises will be looking, from the product, channel two levels alternating a battle field, and, in some sense , said the action from the channel even more than the product level are even more ‘bear witness’. Fa Li channels, increase sales ERP vendor distribution channels has become an integral part of the product, in 2005, all manufacturers will sell one to change the past, the important task of the practice of extreme pressure in the direct sales force, will become a channel for the ‘the greatest salesman’. Digital China to push its primary products Ekisuke popular version of ERP and easy to fly ERP sale was announced by its channel partners, distributors, direct sales team, not to meddle, will customize a different version to avoid channel conflict with its own sales force. Similarly, to focus on small and medium enterprises, known cis-and up to the software upgrades and refinement to accelerate the pace of channels, using full range of agency policy, focusing on deployment, to Zhejiang Province as a breakthrough, and adopted various preferential agency policy, stressing that prefectural (city) exclusive agent, to province as a unit, and gradually expand to the whole country. Just one year, the channel system throughout the country, is extremely beneficial to the support of the sales work. Shun and up to the protection of a province do not coincide, and the premise of the rational distribution channels, through carefully selected on a province to find a most powerful, most sincere and most willing to invest in the channel as a long-term partners, the implementation o