Eyewear market the culture of marketing strategy.docVIP

 PAGE \* MERGEFORMAT 9 Eyewear market the culture of marketing strategy The Pearl River Delta area in Shenzhen, Dongguan area has become a truly world-glasses ‘production plant’. Most of which are based on OEM-based export-oriented, a serious lack of independent brands. Succeed in the fierce market competition foothold, it is necessary to continue to innovate and transcendence of self, while adjustments in marketing strategy. One very important strategy is to adapt to the market, rapidly changing marketing strategy, relying on glasses and cultural advantages of a positive, bold use of cultural marketing. A culture of marketing has become a hot new marketing And the related industries are compared, glasses, or a more-profitable industry sectors, although the competition is becoming increasingly fierce, but the market is large capacity. The relatively slow pace of business, cultural marketing behind. Some enterprises currently in the cultural understanding of marketing is still in the stage. Much less make a spectacle of cultural charm advantage, to highlight product advantage. Glasses fully reflect the culture of a country, nation, ideology, ethics, values, beliefs, customs, fashion and other cultural characteristics of the pursuit, but also rich heritage of science and technology and technical support. Therefore, China’s optical industry in the cultural marketing, strategic design, brand display, and cultural rally there are big acts. 2, out of the culture of marketing Disu Hua siege Originally, China’s optical industry, is rich in culture and thick. Marketing is one of many glasses of cultural development strategies, the most development potential, value-added benefits and the reality may be an important strategy. However, the implementation of the culture can be proficient in a number of marketing strategies need to develop China’s historical and cultural connotation of glasses, but also a cultural marketing strategy design and operations of the busines