Famous train ride.docVIP

 PAGE \* MERGEFORMAT 7 Famous train ride Compared with the past, the creation of a new brand, and now even more difficult: advertising costs due to growing competition among manufacturers and fast growth, high-level decision makers on an uncertain future invest heavily in new brand decisions, always have cautious attitude. However, in order to enhance the competitiveness of enterprises, the total in trying to launch new products. At the same time, in order to enhance the anti-risk ability, businesses had to set foot in different areas, to carry out diversification. As a result, on the one hand companies are reluctant to market the new product development, marketing, pay a large fee, on the other businesses in order to their own development and also launch new products. In order to solve this contradiction, many enterprises at home and abroad was launched, using ‘train ride brand’ strategy. The implementation of this strategy is based on the marketing of the ‘brand’ theories. The theory refers to a product’s brand and other brands of similar products, compared to occupy the minds of consumers the status of absolute advantage. The most obvious manifestations of many well-known trademarks, such as Coca-Cola, is in itself priceless. It proves that consumers can get product recognition and dependence. Reliable production, initially of a particular product, then, consumer confidence gradually out of a specific commodity, rose to an abstract brand. As long as they have this brand products, consumers must be satisfied with the product. According to this psychological basis to consumers, enterprises can access the brand has been proven successful in the new products. Of new products do not have to start all over again, on the existing basis, can be big strides forward in. Bic Pen Corporation (Bic Pen Corp.) Is the United States the manufacture of ball-point pen, a well-known companies. The late seventies the company’s business is also limited to the manufacture of