Factory sales network self-adaptive way - right channel Bianshen TCL strategic recommendations.docVIP

 PAGE \* MERGEFORMAT 27 Factory sales network self-adaptive way - right channel Bianshen TCL strategic recommendations Preface Had production goes up must come to sell, sell as the value of the implementation process is directly related to the survival of manufacturers, so China’s home appliance manufacturers have been struggling in pursuit of the best in the products sold. From the initially represented by Changhong large agent system, TCL was once cited as a victory of self-built terminal sales network, Skyworth’s third marketing model, to order as Gome and Suning electronics retail chain, represented by the processes, as the household appliances industry, competition intensified, the industry profit margins lower, its sales have also gone through many changes in shape. The face of the resurgence of commercial capital, industrial capital, whether to re-return of commodity circulation functions of the commercial capital? Home appliance manufacturers fell into self-marketing company dilemma. As a domestic appliance sales network, the largest distributor of TCL strongest sales company’s apparent reluctance to hand over control of the market to sell. TCL Sales Company, therefore being the channel incarnations in undertaking the task group, while sales of home appliances, is committed to building the capacity of underwriters other brand products, and even sell their products to competitors. TCL this initiative on the one hand can be seen as competitive and cost pressures forced the quite upset, on the other hand can be seen as a style all their own sword easy road, how can benefits or reduce evils, since the risk in every health is not only the TCL of the most concern, but also those who have a huge marketing channels are tired of the production enterprises are most concerned about, this article is right TCL Sales Company existing strengths, weaknesses, opportunities and threat analysis, based on the way to its channel Bianshen to make a few strategic recommend