Five to follow the market need to avoid errors.docVIP

 PAGE \* MERGEFORMAT 7 Five to follow the market need to avoid errors To follow the big brand or market pioneer, to catch the market’s ride, enterprises can be divided only on a cup of soup, you also avoid the traces of the past few take the detour. However, as followers need from the enterprise’s own advantages, to uphold the ‘tailored’ business-oriented, timely and appropriately release characteristics of a product or service, and not blindly follow into errors. 1. To follow is not to follow suit. Many companies simply can not inhibit the expansion of their own desire to see what is popular on the market and see what others have done the fire to see what is making money, wanted to be involved right thing, so, to follow suit so that enterprises find themselves in a strategic dilemma. For example in some very powerful wine enterprises in IT industry, do, do laundry supplies purified water to do business. What companies should follow the product or service into the area of what we must combine their core competencies, we must strive to make some of the core advantages of the original play to a new business up, such as Alibaba B2B in the past engaged in the E-commerce, has accumulated a network platform to build on the experience of trading, then into the C2C, a lot of the core values can be transferred over, we can also achieve the B2C integration. To follow the enterprise market is a strategic consideration, there is a saying called ‘general hurry, do not chase rabbit’, companies can not ‘Where is busy where to catch’. 2. To follow, not the whole copy and imitation. Follow rather than a rival how to do, you how to do, by contrast, have to seek the right market to follow a time when the gap, many enterprises in order to follow the time the easy way simply to a comprehensive copy and imitation, the result is either Eye of consumers believe are counterfeit, or will be the market leader in fierce attacks. For example, the pharmaceutical giant has always been lo