Fixed a tour mode design steps.docVIP

 PAGE \* MERGEFORMAT 4 Fixed a tour mode design steps The terminal is the position, ‘the terminal information survey’ is to import a fixed tour mode to control the terminal a first step. The first step: Terminal Information Survey 1, method of investigation: Special survey or census, for the enterprise market is very strange; Existing terminal information order supplementary investigations, for the enterprise has been in operation but was prepared to import a fixed tour of the market model; A tour of the process of gradual improvement for the fixed stage of a tour of the market model of perfect. 2, the survey content Terminal basic information, such as terminal type, address, telephone number, contact, inventory size, etc.; Terminal operating data: business brand, category, sales, competing product promotions, shelf, access conditions, etc.; For the end-user information must pay attention to management, and only well managed it may play a role. All end-user data, according to a common format to be recorded into an electronic file and updated regularly. The second step: Terminal Analysis and Planning For the investigation of terminal data, to conduct analysis, one of the most important point is that classification. First of all we have to determine the grading criteria, such as terminal Yetai type, sales, competing products, the host region, customer quality (customer intelligence, access conditions) and so on, and then graded according to standards required by the terminal the terminal grade, such as A, B, C 3, companies can design several different strategies to try to control the terminal. The third step: Terminal tour arrangements This step is to translate strategies into the planning process, the following through the ‘seven set’ introduction, you can give us a framework for thinking. 1, fixed-point: that the terminal determine a tour of the region to implement all planned terminal, to form the corresponding ‘end-customer information card’ an