First selling point or first brand.docVIP

 PAGE \* MERGEFORMAT 6 First selling point or first brand As has been dangling in the market, daily contact with different people, different customers, different customers, has been plagued by a problem. That is, consumers in the choice of spending a brand, a product, the first throw open price and other factors affecting consumer purchase behavior is the product “selling points” or “brand”? If the final decision affecting consumer purchase behavior is the “brand”, how to carry out our business communication? If the final decision affecting consumer purchase behavior is the “selling point”, how to carry out our business communication? I own humble opinion is what defines the relationship between: Brand: Brand is speaking of a narrow product category based on a brand image among consumers mind. The buzz: selling point is an enterprise to achieve its product differentiation, about consumer behavior, consumer spending induced by combination of product characteristics and consumer spending needs to extract the characteristics of a product. As the author is engaged in marketing the solar industry type of work, the industry has been concerned about the number of companies selling the product promotion and brand communication, but also concerned about the end consumer when the consumer buying behavior. Found that the following issues: 1. Consumers buy products, often the first to choose a few big brands the store to see, no one likes a good brand effect .-- 2. Echelon of brand name products in which the consumer was often choose to have your favorite features (or selling point is the consumer’s “buy” brand products - selling at play 3. When the price of a brand-tier products than their spending power, consumers are often the best one, step by step down from the investigation on the brand tier, until suitable for their own team, finally “selling point” decision to sell reached. 4. To explain the solar industry has made similar caliber serious sol