First-class marketing can not create a strong brand three- there is no tactical promotions to enhance brand power.docVIP

 PAGE \* MERGEFORMAT 3 First-class marketing can not create a strong brand three: there is no tactical promotions to enhance brand power Third, a number of tactical promotions to stimulate sales rise, but often do not enhance the brand power, and even undermine the brand value Chinese enterprises are good at is the decisive terminal and promotions. Increase the amount will not increase their buy three get one, a large number of gifts no matter how the renovation of tricks, in fact, have one thing in common, it is this simple promotion, who will be doing. The face of market competition, we must bear in mind that, in fact, any strategy as long as there is no personality, it is easy to imitate or follow-up, and are not much value. Therefore, this pure profit concession sales and ultimately become a mere Bipin strength, stronger than anyone else’s financial strength. You have to send than competing brands is higher than the actual material interests of competing brands in order to attract consumers. For example, beer companies often like to engage in exposing a few cents to send money to cover the activities of others to send two hair, you have to send three hair; selling milk, and others tied a box to send two packages, you have to send to send three packages. A similar short-term promotions can increase sales though, there is no power to the enterprise by enhancing the brand to bring sustainable competitive advantage. Similarly, to strengthen the management of the terminal, terminal display is very eye-catching, vivid done a terrific job of place, you can immediate up-sell; please a star, increased advertising investment, and expand investment and marketing network coverage can rapidly increase sales. From the local perspective and a pure marketing point of view, these strategies are right, can solve the marketing problems at the time. However, the absence of the same brand identity around the start, so consumers will not precipitate out of brain clear persona