First time to do shopping center - one of the promotional concept of establishing companies.docVIP

 PAGE \* MERGEFORMAT 7 First time to do shopping center - one of the promotional concept of establishing companies Promotion of the things in the treatment of manufacturers, many manufacturers tend to hamper their own store as a promotion of the opposing factors to consider. Indeed, in a sense, the manufacturers and stores to the marketing and promotion program implementation negotiation process, approval of the promotions, marketing and promotional costs to implement digital collection, the store did the manufacturers of promotional activities carried out to set some artificial “threshold of children”, the implementation of the factory promotions played a limited role. Therefore, No wonder many companies are marketing the store as the antithesis of their own to look at, and the relevant part of the promotional program, set for stores in the interests of the driven factor. in the factory seems that stores the reason for setting a variety of promotional activities threshold for children, the key purpose is to take off to collect fees, promotional costs and even become profitable in some stores can not be neglected important sources. Therefore, as long as the cost of solving the marketing, promotion, the problem will be solved. Literally speaking, the purpose of promotion is clear, is to improve product sales. Only factory has improved the sales of products, manufacturers only guarantee of profit, the store also will be able to earn greater profits. Therefore, promotion In essence, the vendor does not exist between the conflicts of interest. caused by the conflict lies in the profit vendors store the scarcity of resources, as well as the risks involved in marketing. With the growing number of brands and products, store sales battle is intensifying. Marketplace to carry out promotional activities as a venue, it became a scarce resource. all brand stores competing for precious resources, at the race to raise sales promotion. This is the promotional expenses caus