Five-year agitation toffee industry ups and downs before the line.docVIP

 PAGE \* MERGEFORMAT 16 Five-year agitation toffee industry ups and downs before the line As a candy of the most traditional branch of - toffee, in 2004, after almost a decade, innovation and high tide, followed by two years have been optimistic about the positive uphold such a change. However, after 2007, innovation and defeat all the major brands have to bow their heads began to reflect: Such a tradition can no longer be the traditional category, which there is much scope for innovation? Fleeting time, in 2008 dairy melamine-air events such as a sudden, instantaneous frightened the entire candy market, coupled with major changes in the economic environment so that the real toffee into the so-called ‘winter’. A rough estimate, the melamine incident, the entire sub-category toffee during the Spring Festival in 2009, sales of more than 20% year on year decline. Confectionery industry, market capacity, as one of the largest segment category, toffee in the last five years experienced a number of turning points, but in 2009 this threshold to step over? The toffee should move towards a future where? Time being, these questions do not have a precise answer, but looking back toffee development history of the past five years, maybe we can see some of the more bright future. 2004: toffee innovation reached its climax This year, many brand smiled. Because they see a new hope, particularly in high-priced candy UHA widely accepted by the market. This year, from the first-line brand to the second-tier brands, we Qi Shuashua focus shifted to the candy on. Ya-off means of innovation in marketing a lot of people see a new breakthrough, and strengthen the brand influence, good channels of formal transition from the year began. The success of the Ya-off after the outbreak of V9, many dealers on the one mentioned in YaKe enthusiasm branding strategy also gradually open up in the candy industry. It is in such a market atmosphere, elegant passenger WoWo, Golden Delicious, rab