Four kinds of health products advertising model.docVIP

 PAGE \* MERGEFORMAT 7 Four kinds of health products advertising model Intense domestic competition as one of the industries most fully, health care products marketing model is the first to move closer to the Western model of advanced marketing concepts. As the industry’s peculiarities, health care products belonging to the edge of the industry, not consumer necessities, so advertising is an essential health care products industry, marketing weapon. Breakdown of more than 30 years of advertising history, health products industry in the advertising industry reached more than one of the most, the sun god was the first company to introduce the concept of CI; 3 is the first ads to penetrate into the rural company; Melatonin is the largest amount of advertising Company ... ... This paper aims to present health care products to sort out the advertising model and summary for your reference. 1, ‘Procter amp;amp; Gamble, Colgate’ mode Keywords: expert efficacy of preaching on behalf of the brand: Melatonin, gold partner Melatonin’s advertising model has been the focus of concern to the industry, multi-frequency bombing Although many people have criticized the ads, however, Melatonin and fast line of consumer goods is in the ‘Procter amp;amp; Gamble, Colgate-Palmolive’’’ similar in essence. Authoritative experts, the image of the effectiveness of user-friendly language, threatening, symptoms of intimidation, compared to the interests of point products is the concentrated expression of Procter amp;amp; Gamble, Colgate advertising model of the four features, and more reflected in its toothpaste (such as the Crest) , soap (such as Safeguard), shampoo (such as Head amp;amp; Shoulders) and other products. Although both industries are different, a similar scenario in the ad has a lot of them, such as dental prevention group and the Chinese Nutrition Society, robes, intimidation and so forth. If you want to extract the essence of the two advertisements, the following sce