Franchise start-up phase chief and how to operate.docVIP

 PAGE \* MERGEFORMAT 6 Franchise start-up phase chief and how to operate For the majority of our small and medium enterprises / companies (especially the production of business / company) for a new franchise or even a feeling that the mysterious marketing mode. Franchising is not only assumed a new marketing responsibility, and more create a corporate brand, enhance the company’s overall management capacity of their own responsibility, it needs the knowledge and capabilities for non-traditional marketing, general knowledge and can be whatever. Therefore, a company / business in the early stages of franchising, we must grasp the following key factors: First, establish a rational organizational structure of the franchise As the franchise business model with the traditional marketing model has essentially different: franchising attention both to have the basic marketing skills, but also have the business skills and emphasize teamwork; while the traditional marketing model is a person’s attention operational capacity of the high or low, reflected in the achievement of operational capabilities. It is precisely because such a requirement are different, so in order to make franchise business model in the company / business to succeed, it must be based on the company / enterprise’s own characteristics, a reasonable concession to build the organizational structure to assume the functions related to the recruitment of qualified its commitment to be trained. For example: XXX The company’s headquarters organizational structure franchise Chartered Headquarters Network marketing department of Construction Management Department Customer Service Department operations Steering Division Second, to establish a reasonable initial franchise operation system To make a successful franchise operation, the headquarters for the franchise and the franchisee, it is important to be self-built a set of practical guidance to various aspects of the system is running, that is, the man