From the Five Golden Flowers to information marketing.docVIP

 PAGE \* MERGEFORMAT 11 From the ‘Five Golden Flowers’ to ‘information marketing’ In recent years, the rise of the network ‘Five Golden Flowers’ - Muzi Mei, Zhu Ying Qing Tong, rogue-yan, Huang salary, Sister Furong. Five people with ‘challenging the traditional’ as a gimmick, famous fast fame so fast, fully shows that the modern media (especially network) in the ‘train’ the brand with speed and efficiency of the process of the incomparable advantages. Apart from ‘ethical’ discussion of the scope, I think, any desire to prompt a more or less famous people who get inspiration from them: 1, no-cost or low-cost rapid increase ‘brand’ recognition 2, ‘brand’ transmission mode of operation a bit, ‘do not follow common sense, the cards’ Third, a long period of public attention, the center of discussion, ‘brands’ exposure, strong, durable press effect. Information Marketing - post-marketing era of the ‘ultimate weapon’ ‘Marketing’ the word from the ship into China has already gone through 25 years, during which has gone through four times: USP (unique selling proposition) age, age segmentation, positioning era, integrated marketing communications era. In 2001, ‘Information Marketing’ blessing to spread by the 21st century have taken the initiative put forward a short time on the many advantages of its conquest of many enterprises into the market weapon, sometimes called the ‘post-marketing era’ of the ‘ultimate weapon’. By the ‘news marketing’ wind, many companies have successfully completed their own brand recognition, reputation for rapid promotion, sales radius, the channel break the bottleneck radius, which in many cases worth noting: By the called China ‘the first person to public relations’ planning director, Wang’s ‘Asia Business war’ can be called China ‘Information Marketing’ early classic. In 1989, Asia As soon as he set out to make are in direct government public relations, successive ‘cooked up’ a series of news: morning exercises all the staff to im