Furniture Domestic Strategy Series 5- guard against invisible barriers to.docVIP

 PAGE \* MERGEFORMAT 6 Furniture Domestic Strategy Series 5: guard against invisible barriers to China’s furniture industry’s brand awareness in the awakening of many companies want to build their own brands to improve the overall competitiveness of enterprises. However, the furniture enterprises in brand building on the road there is a big invisible obstacles: a lack of senior leadership and understanding of a correct understanding of the brand. This obstacle a lot of furniture companies are not aware, a lot of furniture enterprises in brand building on the road, causing a lot of waste, but also to go very hard, very hard. Decided to create its own brand of entrepreneurs, many people are given this task a high-level, for example, Vice President so and so, without a comprehensive and systematic manner taking into account whether a suitable candidate or not. As a result, in many cases, corporate executives there is no systematic understanding of the brand, but remain in the state of half-baked knowledge. Of course, if corporate executives to recognize that they were ill-understood, and then hidden under the heart to not have much to learn from the bad effects. Unfortunately, many executives self-righteousness, assumed a posture of experts, pointing to the subordinates of pointing a consultant. Man-jar does not ring, and a half cans sloshing, that is, pairs of the most vivid description of this phenomenon. As a result, companies may chose to do a design with the only advertising companies to carry out brand building, brand building to the inevitable result has brought about a ‘visual image’ building - picking up sesame seeds, pound-foolish. After a period of time until the co-operation, entrepreneurs was suddenly discovered that unsatisfactory performance of their own brands, the effect is minimal, must be re-developed brand strategy. It can be said that this is a result of corporate executives do not know the brand, one of the typical negative effects. Such a