Gold Cup Silver Cup it is better customer word of mouth - written in the 2006 International Forum on brand marketing on the eve of the opening of.docVIP

 PAGE \* MERGEFORMAT 4 Gold Cup Silver Cup it is better customer word of mouth - written in the ‘2006 International Forum on brand marketing ‘on the eve of the opening of Many years ago, former president of Coca-Cola, Robert had a famous saying: ‘If Coca-Cola, the world’s factory burned overnight, the company alone’ Coca Cola ‘sign, it can attract significant investment, and recover in the short term. ‘Value of the brand is obvious. Other hand, Chinese enterprises in the global industrial chain, the location, we can find some embarrassment: the mall valuable brand-name tag he wore jeans are ‘Dupont’, labels that are foreign brands, in the lining of an obscure the local printed ‘Made in China’; world famous Hugo Boss shirt of fine 54th Street in New York the price of up to 120 U.S. dollars, of which 60% of the profits for the sales channel, 30% owned by the brand owner, and the cost of the a lot of resources, the manufacturer of drudgery only got a mere 10 percent ... ... Today, we spoke about a ‘world factory’ position has brought us unprecedented prosperity, a number of issues have emerged: the resource pressures, energy consumption, environmental pollution ... ... we do not make much profit even in the case of dumping is also saddled with the stigma. ‘8 100 million Chinese shirts for an aircraft ‘to say although some extreme, but struggling in the bottom of the value chain of the situation, we have to maintain how long? How long can we maintain? As we all know, the brand can retain old customers and attract new customers, and through the perceived value and customer satisfaction to increase purchase frequency and purchase quantity, high customer satisfaction, but also recommend others to purchase (word of mouth communication), the brand return may ultimately manifested as increases in sales and market share expanded to enhance the credibility ... ... As the saying goes, ‘Gold Cup Silver Cup, not as good as word of mouth’, that is the brand value of the en