Good Mashizu- inability of the opposition strategy of.docVIP

 PAGE \* MERGEFORMAT 7 Good Mashizu: inability of the opposition strategy of To create a new class, and became the first, has become China’s entrepreneurs ‘most fashionable’ From EMKT. marketing strategy. For a time, found that river north and south, category strategy for banner flying everywhere. However, many cases are at the disregard the changing circumstances, be applied mechanically. The most common errors are: 1, ignoring consumer awareness, could not find mental vacancy created at random category; 2 new classes to create the process of the strategic guidelines for the lack of a correct category, promote chaos and the loss of virtually new class chance of success. Category strategy looks like Recently, in Guangzhou supermarkets discovered a new beverage brand: a good benefits head, brain nutritional drink. This innovative product, the surface is in line with the requirements of category strategy: a new and unique brand name (good benefits head), a new class name (brain nutritional drink), as well as the credibility of marketing elements (Beijing Research Institute of Nutrition Source , etc.), a unique packaging (the world’s first upside-down packaging). But, through research and found that it is only applicable to the category strategy, fur, make success difficult. What the point of confrontation? We found that: Good Mashizu first like to take the opposite strategy, opposite whom? From the packaging, we see that is the first brand of energy drinks - Red Bull. Red Bull is positive with the cans, good Mashizu is the world’s first ‘inverted’ cans; Red Bull to the tank using a blue color bar, good head on the benefits of using a red color to be antagonistic; Toro stressed that ‘children’ as unsuitable for the crowd, good benefits head on the word stress is particularly suitable in large mental worker and ‘students’; Red Bull has been questioned hormone, addictive ingredients, good Mashizu stressed ‘non-hormonal, non-addictive’; order to attack the Red