Gordian Olive Philosophy.docVIP

 PAGE \* MERGEFORMAT 5 Gordian Olive Philosophy Recently, several television stations broadcast the same time, a new product on the Olive Skin ‘Iglesias’ soap, shower gel 30-second commercials, the performance is purely authentic Indian folk style. Ad film you can hear sounds of Indian folk music, see the town on the Indian elephant show, a beautiful Indian girl Qinggemanwu, the pursuit of the girl’s enthusiasm for boys. Gives the impression that the screen is very pleasing. However, compared to Olive has always been trying to create the ‘domestics’ fine image, it seems that contrast is too strong, naturally can not help but wonder: Is Olive afraid smashed their own signs? Oni the contrary, the history of their advertising from the Andy Lau’s ‘Olive Shouwu’ to Chow Yun Fat’s ‘century-Conditioner’; from the ‘black hair, Chinese goods’ to ‘the Great Wall would never fall,国货当自强 ‘, has always been unique design , rich cultural atmosphere. We can see that Olive is the national spirit in the attempt to shape their own corporate culture, build national brands. Olive was able to many of the world surrounded by well-known brand stand out and become well-known brand, highlight the theme of ‘the revitalization of domestic products’ banner contributed. It is true that, to the national spirit of self-motivation, reflecting the history of corporate responsibility and mission, at a higher level set business goals, to give the spirit of enterprise development motivation. However, the Olive exist more or less the concept of ethnocentrism the stigma, which is that the pure culture is the best to exclude the impact of other cultures, so that is likely to become the shackles of business development. Olive The reason is no longer brilliant today, in addition to channels, marketing and promotion strategies such as there are problems in the underlying philosophy are also remarkable. First of all, the product quality is the most critical competitive factors, but also the most imp