Green Marketing in the Pharmaceutical Construction and application of new model.docVIP

 PAGE \* MERGEFORMAT 15 Green Marketing in the Pharmaceutical Construction and application of new model Abstract With the worldwide rise of the tide of green, green marketing is rapidly formed to implement green marketing Chinese medicine is precisely to meet the green needs. Pairs of Chinese medicine marketing mode of green innovation, green marketing in the positioning and promoting China’s foreign trade of Chinese medicine to provide guidance and basis. Keywords: Chinese marketing mode of green marketing A rapid formation of the wave of green marketing Green Marketing (Green Marketing), also known as green marketing, by its very nature is a green element that runs through the process of the marketing mix. Specifically refers to the health, environmental protection, under the auspices of the concept, in order to meet the green consumer demand from the health and safety, protecting the environment, make full use of resources point of view, in the business strategy formulation, target market segmentation and selection, product production and marketing process will be implemented Green measures to provide consumers with non-polluting or less polluting products and services to guide and help meet consumer demand for environmental protection and physical and mental health, and ultimately corporate marketing objectives. ‘Green marketing’ and the current world, many countries are implementing the ‘sustainable development strategy’ is closely related to, we can say is marketing green marketing since the emergence of the most vitality, the most market potential of marketing, but also Chinese enterprises to enhance international competitiveness of products the only way forward. 2 Green Marketing on China demand In the wave of green consumerism, driven by the international market for green products have great market demand. According to estimates, green and healthy products in the consumer market in Europe and the United States continents up to 240 billion U.S. d