Green marketing value rose rapidly.docVIP

 PAGE \* MERGEFORMAT 6 Green marketing value rose rapidly Open today’s newspaper and open the newspaper 10 years ago What is the difference? That is, in important news, the location of energy and the environment increased significantly. When the exploitation of non-renewable energy peak in the past, when the available water resources, began to distress, when the disappearance of forests in the mitigation of greenhouse gas effect is made more vulnerable, when the distribution of toxic waste and matter directly endanger people’s safety, when the climate and ecological changes led directly to the evolution of viruses and bacteria undergo major changes, when in some places as a direct result of sea level rise and meet a tragic death, consumer psychology will undergo significant changes, with a corresponding result in their way of life and the corresponding products, demand significant changes. In particular, the fear of the consumer environment and quality of life under the requirements of the dual role of psychological and environmental responsibility, environmental safety requirements, making environmental protection technology content to become the universal value of all types of products to consider. If we 4P marketing point of view, focus on developing environmentally friendly technology products will be subject to a wide range of popular, which is our energy-saving products from GE, Toyota’s hybrid fuel vehicles, BP’s new energy technologies can be seen, but the future environmental protection technology must not only be more widely and more fully because of its industrial chain, it will reduce the cost of environmental protection technology, and developers can be large-scale, the popularization of low-cost, environmentally friendly technology has also become a key product competition. Products should provide information on the product itself, based on the quality of instructions to provide information on products and production processes and their overall