Half of your advertising costs wasted on where-.docVIP

 PAGE \* MERGEFORMAT 7 Half of your advertising costs wasted on where? One well-known advertising a famous person once said, the other half of my advertising is wasted, but do not know is wasted gone. Looking at the Chinese market, marketing activities, such a waste of advertising is particularly serious, and some fear that more than half, or even all of no use, lose their capital is exhausted. After analysis I found that I do not know which is not a waste of advertising costs to, or can be traced, and a few special summarized as follows: 1, positioning, advertising costs are largely a waste of the root causes of A direct consequence of a clear positioning and the target consumer group ambiguity, which led to the direction of advertising appeals disorder, what want to say, and nothing it clear that confuse the focus of an unknown, or the demands of the object tail wagging the dog, or simply stick sweep a large, expect the name of what is what. Advertising is communication, if even his own communication objects can not be found, or wrong, then such communication is no doubt speaking to deaf ears in vain, I am afraid that is half of that waste, but all of the advertising costs. One can imagine, positioning the importance of marketing activities, so in the ad before the event begins, first to give you the product to find a proper place, and this position must be that consumers are looking forward to a psychological need, but more importantly is that your product can occupy this position, just to meet this demand position. Do not cut more grandiose greed, marketing, and a man, like an appropriate place than the expansion of the desire to make you gain more. Second, selling demand is not clear Product to have sales of life, we must give it to establish a unique selling point, and with clear aspirations to tell, guide and inspire consumers. Of course, the unique selling point is not so much deliberate novelty seeking odd, the most important is to make the most