Half of that is wasted advertising fee Where were you-.docVIP

 PAGE \* MERGEFORMAT 7 Half of that is wasted advertising fee Where were you? In the advertising industry has a well-known problem, like ‘Goldbach conjecture’ as long plagued Advertiser #8226; famous advertising guru John Wanamaker asked: I know that half my advertising costs wasted, but unfortunately, I do not know which half is wasted (John Wanamaker #8226; 1838-1922 - Pioneer’s first department store, ‘Werner Meike Shi’, is considered the father of the department store, but also the first put modern advertising businessman). The nature of advertising is disseminated. Advertising is a particular need for through some form of media, public and widely pass information to the public means of propaganda. Advertising means investment, investment will inevitably be associated with the occurrence of output. Advertising concern is invested enterprises can generate appropriate returns! More and more business owners realize that advertising is no longer a simple burn, but an investment, but they expect to derive a lot. There are different points of view: If the advertising investment, as long as your return is greater than the advertising expenses, advertising costs would not be wasted, but a proportion of inputs and outputs to locate the problem as Father Reese said:. ‘Advertising is not a band to return on investment, advertising is a form of insurance (Shi Yuzhu also said that advertising is the market three to five years after the service. say, advertising a brand protection from competition attack. advertising is that you should maintain the brand in people All the eyes of the price paid position, rather than maintaining the brand branding advertising in the future there will be no return, it should do is to protect the brand today. ‘In this sense, advertising, it The basic mission of the core functions and only disseminate information, rather than bring sales even if you read an item discounted ads and buy, but also the ‘price’ allows you to buy the p