Health peptide Hongyan customs million species into nightmare.docVIP

 PAGE \* MERGEFORMAT 23 Health peptide Hongyan ‘customs million species’ into nightmare ■ case provides / senior marketing strategist Lee Takanaga Guangdong, China Wei medicine was originally set up in Hong Kong enterprises to invest in a pharmaceutical company, the latter a result of poor management of private enterprises in the Mainland a purchase. In 2002, coincides with the prevalence GMP transformation underway, this private enterprises invested a thousand million to this end. As soon as possible to reverse a sales slump that companies eager to introduce a senior professional marketing manager. In the end, the companies decided to employ a cosmetics industry in Guangdong, created a track record of professional managers to do vice president of marketing. The manipulator after taking office, through the China Guardian analysis of pharmaceutical products that the one-dimensional parameter called the capsule of zinc products the market bigger. Dimensional parameters of zinc capsules contain pollen, vitamin E, zinc sulfate, red ginseng and other ingredients, for anti-aging medicine. Dimensional parameters of zinc capsules are not the exclusive CSTV pharmaceutical product, there are other companies are producing, but these companies do not put this product in the market pushing. After careful analysis of the manipulator formed a relatively complete market strategy, and this high-level of communication with the company. Company After in-depth feasibility studies, authorized him to organize marketing team. The manipulator of the old men want to hire some of the old, making his core team members. Then they began planning the project overall. Their overall operation of thought is: First, the product planning and then package them for national investment, investment funds withdrawn from circulation after the success of the use of marketing to achieve a virtuous circle. The first is product positioning. They believe that aging is a state, but it is not a disease